I hear a lot of people say that it's difficult to sell now because of the economy being down.  That's true and not true.  It is true that when money is tight, people prioritize a little better.  That's just normal.  But it's also true that even with tightening the belt -- people still purchase little extra things for fun and enjoyment.  That's why you need to be VERY CREATIVE now!

Give your potential hostess the right incentive to book.
Let's say she absolutely loves the Satin Hands Set.  In looking at her profile card, you see that she hasn't purchased one in a few months.  Use THAT as your booking tool.  Call her and let her know that you will GIVE her a Satin Hands Set if she books a party for you, has at least 3 (or you choose the number) other guests there who have not tried Mary Kay before (as far as she knows) and has sales totalling at least $250.  INCREASE her booking gift to 2 Satin Hands if she has at least $500 in sales.  You must think outside the box in today's economy to put yourself in a position to get the sale.